It’s increasingly becoming a luxury brand in its own right

Machines Can Build Beautiful Things

canada goose Apple isn’t just a technology company. It’s increasingly becoming a luxury brand in its own right. canada goose

canada goose coats Apple’s sponsorship of the 2016 Met Gala and exhibition announced last week further underscores this shifting identity. Dubbed “Manus x Machina: Fashion in the Age of Technology,” the event will highlight the intersection between machine made fashion and handmade haute couture. canada goose coats

I sat down with Apple Chief Design Officer Jony Ive, Vogue Editor in Chief Anna Wintour and Costume canada goose uk outlet Institute Curator Andrew Bolton to talk about the gala and exhibit, how technology and fashion Canada Goose Online can buy canada goose jacket cheap work together, and the future of the two worlds.

The exhibit which will feature more than 100 examples of haute canada goose couture and avante garde ready to wear pieces will spotlight our relationship with, and the values we bestow upon, handmade and mass produced items, Bolton told uk canada goose outlet me.

buy canada goose jacket cheap “What we find interesting,” Bolton said, is that “a lot of pieces we assume are handmade are really made by machines.” buy canada goose jacket cheap

canada goose black friday sale This can disrupt the historical view by fashion elite that handmade products are more refined. Wintour who is planning the Canada Goose Coats On Sale gala along with Ive, Taylor Swift and Idris Elba said that “traditionally, those that work in fashion have always had the point of view that items made by hand have their own aura and are something special.” canada goose black friday sale

The goal of the exhibit is to “show there is value in the machine and the hand.”

The goal of the exhibit is to “show there is value in the machine and the hand.”

The details of the exhibit are still being worked out, but the goal, Bolton said, is to use analog and digital approaches to show canada goose clearance sale off the differences among technology and techniques. “This show is really about materiality and questioning the eye in terms of the hand and the machine.”

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Now that Apple isn’t just designing products that go in a pocket, I asked Ive how he approaches the design process without going off trend.

Ive said that the biggest challenge when designing the Apple Watch wasn’t designing on trend, but that Apple “couldn’t make a very broad range of products.”

canada goose clearance “What we designed was a system not a singular product,” Ive told me. It’s also why it was so important for the Apple Watch strap to be easily changeable. “I think we found that by being able to change the strap, not just change the color but the design and the designs change profoundly that we could start to introduce a new look in combination with different watch faces and user interfaces.” canada goose clearance

Canada Goose Parka Because ultimately, Ive said, “none of us want to Canada Goose Outlet wear the same thing.” Ive added: “We strive to design things that are inevitable.” Canada Goose Parka

Wintour noted that “the beauty of what Apple does at Apple is that they’re not canada goose uk black friday on trend; they are classic. I don’t think trend is a word I would ever associate with Jony’s work.”

canada goose deals Ive went further, saying that at Apple, “our goal is to transcend trend.” canada goose check these guys out deals

Canada Goose Outlet Ive went further, saying that at Apple, “our goal is to transcend trend.” Canada Goose Outlet

Still, canada goose black friday sale functionality matters. When I asked Wintour how important it was to her critique of a design canada goose uk shop celebrity cheap Canada Goose inspired dresses, she said “functionality is key.” “It would be a mistake to uk canada goose think something is wonderful just because it looks great. What would be the point? We’re careful to look at both.”

Ive made an interesting observation about form and function. “What I’ve noticed is if something works but emotionally you don’t feel a connection it’s ugly you’ll use canada goose coats on sale it, but you’ll use it begrudgingly cheap canada goose uk and you’ll change at the first opportunity and you’ll build no relationship with the brand or the people behind it. And so you really have to be successful in both.”

“We make tools not necessarily to be Canada Goose sale bought by corporations, but generally we make things for people and the individual. And they become very personal,” Ive said. “We make tools that enable important things to be made.”

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Canada Goose Jackets When I asked about Canada Goose online the most important or exciting technology trend to happen in fashion in the last five or 10 years, Bolton was quick to bring up 3D printing, though he conceded it has its limitations. Canada Goose Jackets

“At the canadian goose jacket moment, I don’t think it’s being utilized as well as it should be,” he said, proposing that designers “use 3D printing to question the components of fashion,” rather than simply print 3D skirts or blouses.

canada goose store Right now, there are restrictions on what can be done because of the materials used, but in the future, canada goose store

buy canada goose jacket Bolton hopes 3D printing will “challenge what we mean by fashion.” buy canada goose jacket

Bolton hopes 3D printing will “challenge what we mean by fashion.”

Canada Goose sale Wintour is emphatic that “technology has revolutionized fashion” by making it universal. “It’s available to everybody and Black Canada Goose Jacket buy canada goose jacket that’s the biggest canada goose coats revolution of short prom dresses I think we’ve seen.” Canada Goose sale

cheap Canada Goose She sees the influence of technology beyond production, too. “One thing I’ve noticed in the last few seasons is that by everything being so much more available, there is much less emphasis on the polished and the perfect.” Wintour said this has led to “much more of a sense of diversity on the runway in terms of girls and body shape and how they look.” “The elitist way of looking on the runway, frankly, seems old fashioned.” cheap Canada Goose.

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